Mothers Day Facebook Updates Are They Attention Seeking Or Just Being Thoughtful??

Hey everyone, first off id like to thank everyone who has read any of my posts because last night we cracked 1000 views so thank you to everyone that has been a loyal reader :).

How Facebook Made Me Feel Mothers Day

Now onto today's main topic Mothers Day Facebook updates! If you haven't been on Facebook over the last 24 hours here's a quick run down for you, Nearly 75% of my Facebook "friends" have posted a status about their beautiful mothers with either a picture or heart felt message or in some cases both on their wall for everyone to see how much they care right? Well Id like to think that's the case but something just seems off when I scroll down my feed and I find myself reading nearly identical "heartfelt" messages. Then I look at the photos and see that over half are the exact same poses or a slightly better version of the previous photo up the feed. So I asked myself, could this be that this is a competition to see who can show their Facebook friends that they love their mother more? or do they genuinely care? Ill let you decide what you think but for me I'm just going to spend that little bit of extra time talking with my mum instead of spending it trying out do someone on Facebook!

Yours always,
Luke Henderson

To Netflix or Not?

This is the biggest question Australians face in front of new downloading laws and with other already available options like Presto and Stan already active in Aus what makes Netflix better?Netflix was the last of the streaming giants to come to the Aussie shores, coming with a depleted library that will make any users who have tasted the forbidden fruit of the US Netflix cringe at the site of it. With under a quarter less content than the US counter part the Australian Netflix leaves you with a sour taste in your mouth at first glance. One of the few things Netflix did right was to create the cheapest option out of the market with $8.99 starting price package including a single stream and standard definition, but if you want HD unfortunately you will need to the package up at $11.99. After my first sour taste of Netflix I decided to go back and have a better look over the content in hopes my first glance was wrong and to my surprise I admit I found it less terrible a second go around. With shows like House of Cards, Daredevil and Vikings, I have to admit I have enjoyed myself but when it comes to finding movie content I found it hard to find anything I would really enjoy. The "recommended for you" section came up short even after I had rated over a 100 titles, you would think it might pick something I could get into at the very least but sadly with such a limited content it just doesn't work. With new content coming out all the time this can be fixed but right now if you wanted a large list of movies than Netflix isn't right for you. The Netflix site is very well set up and very easy for everyone to use with a section that separates Kids content (a great idea to help parents find appropriate shows/movies for a younger audience).

If only you had more 

So if your looking for a site that will fix all your TV and movie needs unfortunately this is not it but it should keep you entertained for long enough until more content is released, but if you cant wait many Australian users are moving onto VPN's and Hola to gain access to the American content, while this is not 100% legal its in a bit of a grey area and surely has to be better than going back to downloading.

Hope this helped,
Luke Henderson

Social Listening

Hi everyone, sorry I haven't posted for a while, I managed to tear a ligament in my ankle at football practice right before the start of the season :/ Unfortunately this sidetracked me from all my wonderful blog followers, but now I'm back though so I hope your ready :)

Today I'm going to be giving my views on social listening and how it benefits you. Social listening is a key principle in social media marketing it allows us to create a dialogue with our customers to help create loyalty and trust. This loyalty and trust is key to our social business culture,  without it customers wouldn't be coming back to brands like Jordan and Apple. Social listening not only gives us the ability to hear what consumers are saying about your product but gives you data needed to improve on your product/business. Having this kind of culture online lets you cast a wider net and help create marketing that feeds itself.

Social Listening also helps you stop a crisis before it escalates too far like some Adelaide pubs kicking out customers, with or without food in front of them because of neck or face tattoo's. Customers posted their issue with the establishment on Facebook which snowballed into a much larger issue due to slow reply's. If they had replied sooner to this issue they could have minimalized the damage done to their public relations.

Next time your on your social media platforms make sure you listen to your consumers and take in their feed back because it will be highly beneficial to your business.

Well that it for today everyone hope you have enjoyed my first post back from hiatus, hopefully many more to come in the near future :)

Yours truly, 
Luke Henderson

Is replying to a consumers post's important??

Hi everyone I'm back again on what is a lovely muggy monday morning in Adelaide. To start this post off I thought Id mention how my Monday started, I was enjoying a lovely sleep in, the bed was warm and comfy, I had a bit of Taylor Swift playing on my phone just brighten up my day until suddenly my fiance comes rushing back through the door to tell me she needs my help her car has another flat battery :/ Needless to say i wasn't 100% keen to get up and help but I did it anyway, when I got to the car it started raining just to top it off :( So now I'm here drenched from the rain trying to jump start a car (not a smart move by the way)in the rain and nothing seems to be working so do you know what I did?? That's right I handed her a RAA card and said here love give this a crack and off to uni I headed with a big grin on my face :) If you have any Monday morning sleep in's that have been interrupted by your partner comment on this post, funniest story I'll give a shout out to your blog :)

Now to the important stuff replying to your customers comments or tweets is it really important??
I say YES!!!! a customer who receives a reply, feels like they are valued and that their opinions and views are important to your company. The best way to achieve this is to have a first responder someone who is constantly monitoring all the platforms your company is running on. The replies don't have to be essays but as long as your showing your presence monitoring these pages it will help your rapport with your consumers. Another option to help with common questions is to create FAQ page this will help not having to answer everyone with long responses but instead be able to redirect to your newly founded FAQ page. One final thing before I bid you farewell, try and be creative with your posts, use giveaways, personality and a bit of humor to engage your followers. Don't get stuck following the same routine as everyone else, be creative and think outside the box!
Well that's all for now folks I hope you enjoy the rest of your Monday.
Yours truly Luke Henderson ;)