When Should You Post On Social Media?

Welcome back everyone I hope my Mothers Day post didn't scare too many people away :) For those that are still here the show must go on.

Today I'm going to give you a rough guide to the optimal posting times and days of the major social media platforms. For futher information click Quicksprout.

Facebook
Time: 1-3pm
Day: Thursday and Friday

Twitter
Time: 12pm, 6pm and 5pm
Day: See graph on Quicksprout

Pinterest
Time: 8-11pm
Day: Saturday

Instagram
Time: Off work hours
Day: Monday

Google+
Time: 9-11am
Day: Monday to Friday

The infographic from Quicksprout is a great rough guide for anyone looking to increase views and shares I highly recomended having a look at it :)

Yours truely,
Luke Henderson

Creating Goals

Happy Easter, 

I hope everyone is having an amazing long weekend either at home or travelling around the countryside :) Today I'm going to talk about how to go about setting your goals. When choosing a goal you need to be specific with what you have in mind, so ask yourself the five "w's"; what, why, who, where and which. Asking these simple questions will help make a clearer picture of your goal. Now you cant just be specific when choosing your goal you also need to make it measurable. You need to ask ask yourself questions like how much? how many? when do I know if I have accomplished it?

By having answers to these questions it will make it easier to see how your goal is moving forward. Your goal needs to be attainable and not just a dream, so you need to think about how can it be accomplished and whether it is realistic when put against your constraints. 

Now look at the goal and see if it is relevant, is it the right time, are you the right person for the job, does it seem worth it? If you can answer all these then your onto the last step which is to put a time constraint on it. Think about when are you going to implement it, how long are you going try for your goal and what can I do six month from now? If you can answer all these questions when creating a goal for your business your on the right track. That's all for today everyone enjoy your long weekend and I'll be back soon.
Yours truly,

Luke Henderson

Is replying to a consumers post's important??

Hi everyone I'm back again on what is a lovely muggy monday morning in Adelaide. To start this post off I thought Id mention how my Monday started, I was enjoying a lovely sleep in, the bed was warm and comfy, I had a bit of Taylor Swift playing on my phone just brighten up my day until suddenly my fiance comes rushing back through the door to tell me she needs my help her car has another flat battery :/ Needless to say i wasn't 100% keen to get up and help but I did it anyway, when I got to the car it started raining just to top it off :( So now I'm here drenched from the rain trying to jump start a car (not a smart move by the way)in the rain and nothing seems to be working so do you know what I did?? That's right I handed her a RAA card and said here love give this a crack and off to uni I headed with a big grin on my face :) If you have any Monday morning sleep in's that have been interrupted by your partner comment on this post, funniest story I'll give a shout out to your blog :)

Now to the important stuff replying to your customers comments or tweets is it really important??
I say YES!!!! a customer who receives a reply, feels like they are valued and that their opinions and views are important to your company. The best way to achieve this is to have a first responder someone who is constantly monitoring all the platforms your company is running on. The replies don't have to be essays but as long as your showing your presence monitoring these pages it will help your rapport with your consumers. Another option to help with common questions is to create FAQ page this will help not having to answer everyone with long responses but instead be able to redirect to your newly founded FAQ page. One final thing before I bid you farewell, try and be creative with your posts, use giveaways, personality and a bit of humor to engage your followers. Don't get stuck following the same routine as everyone else, be creative and think outside the box!
Well that's all for now folks I hope you enjoy the rest of your Monday.
Yours truly Luke Henderson ;)

Consumer Decision Making Process

Hi everyone hope your having a lovely Monday morning, sipping back on some nice warm coffee to help kick start you into another week :) To help you get through the first day of the week I'm going to talk about how social media affects our decision making process.

 Step 1. Need Recognition
Now lets keep this basic and say we are hungry and we need to be full.

Step 2. Information Search
Here we are searching for information to satisfy our need so we start looking through our fridge or start looking for a restaurant but if the decision is becoming difficult, society often turns to social media for help with a post such as "any good restaurants in the Unley area??".

Step 3. Evaluation
This is where we rank the options that we have come up with for example I might decide to cook 2 min noodles because I don't want to drive down the road to Pasta Go Go or your friend might have posted a bad review on the corner store down the street so you think that might not be the best option.

Step 4. Decision
Now for the time to make your choice of where to satisfy your need and this can be tough with many things getting in the way of you choosing brand X or Y because suddenly your friends have seen your post and want to go to X but you were thinking of Y and now your confused between the need to socialize and your initial need of hunger and Y has a two for one special, the list goes on. What ever you do finally decide though a large percentage of the choice was in most cases in this day and age partially because of the social media influence.

Step 5. Post Purchase Evaluation
This is where we decide if what we purchased satisfied our need or in some cases didn't and you guessed it we turn to social media to either praise or shame for our experience.

With more people online now then ever it is becoming easier to find what you need and someone who as been there and reviewed it to help us with our decision.  

Well I hope this has helped you in some way to get you through a dry Monday morning, enjoy your coffee and ill see you soon yours truly Luke Henderson ;)

The Beginning

First of all I'd like to thank you for choosing to spare the time to read my first post on a blogging site, I know it was a tough ;) Today I've decided to talk about how pictures are fast becoming the best way to grab young people's attention on social media. With social media becoming the main focus of socializing in today's youth they are spending hours scrolling down a page full of words with most just glancing over the majority of the content until they find something appealing. By putting a bizarre or interesting picture you are more likely to grab their attention than a long winded post and thus help getting your ad or promotion out there to the younger audience. Over the next coming weeks I will be blogging about the things I have noticed about social media and the way people market on it.

Well that's all for this post you've been swell, yours truly Luke Henderson