Social Listening

Hi everyone, sorry I haven't posted for a while, I managed to tear a ligament in my ankle at football practice right before the start of the season :/ Unfortunately this sidetracked me from all my wonderful blog followers, but now I'm back though so I hope your ready :)

Today I'm going to be giving my views on social listening and how it benefits you. Social listening is a key principle in social media marketing it allows us to create a dialogue with our customers to help create loyalty and trust. This loyalty and trust is key to our social business culture,  without it customers wouldn't be coming back to brands like Jordan and Apple. Social listening not only gives us the ability to hear what consumers are saying about your product but gives you data needed to improve on your product/business. Having this kind of culture online lets you cast a wider net and help create marketing that feeds itself.

Social Listening also helps you stop a crisis before it escalates too far like some Adelaide pubs kicking out customers, with or without food in front of them because of neck or face tattoo's. Customers posted their issue with the establishment on Facebook which snowballed into a much larger issue due to slow reply's. If they had replied sooner to this issue they could have minimalized the damage done to their public relations.

Next time your on your social media platforms make sure you listen to your consumers and take in their feed back because it will be highly beneficial to your business.

Well that it for today everyone hope you have enjoyed my first post back from hiatus, hopefully many more to come in the near future :)

Yours truly, 
Luke Henderson