Are Snapchat ads next?

Morning everyone today I'm going to have a look at Snapchat and talk about the introduction of ads being integrated into the popular app.
Snapchat started out as a simple photo sharing app where you could send anyone on your Snapchat contact list a ten second photo of you to capture the moment. Now they have integrated videos, photo filters, my stories, paint like drawing and text into their ever growing and popular app. So whats to say that ads aren't next?? Snapchat has captured the majority of today's youth  and what a better way for companies to get there product and message across than trying to get onto Snapchat and grab the attention of the next generation. We have already starting seeing major sporting events, fashion and more starting to come up in our story section, ads just seem to be the next step just like Facebook did to us  a few years ago. I believe it is only a matter of time for ads for Coca Cola or McDonald's to slowly slip in our story sections. So if your a company looking to have your ads on a platform that has the majority of people aged 15-25 keep your eye closely on Snapchat and when they finally decide to have paid for advertising.

Thank you for reading yours faithfully Luke Henderson

Interested in Marketing in Adelaide?

 If your interested in marketing in Adelaide look no further than Cullen Habel!! Find him at
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Is replying to a consumers post's important??

Hi everyone I'm back again on what is a lovely muggy monday morning in Adelaide. To start this post off I thought Id mention how my Monday started, I was enjoying a lovely sleep in, the bed was warm and comfy, I had a bit of Taylor Swift playing on my phone just brighten up my day until suddenly my fiance comes rushing back through the door to tell me she needs my help her car has another flat battery :/ Needless to say i wasn't 100% keen to get up and help but I did it anyway, when I got to the car it started raining just to top it off :( So now I'm here drenched from the rain trying to jump start a car (not a smart move by the way)in the rain and nothing seems to be working so do you know what I did?? That's right I handed her a RAA card and said here love give this a crack and off to uni I headed with a big grin on my face :) If you have any Monday morning sleep in's that have been interrupted by your partner comment on this post, funniest story I'll give a shout out to your blog :)

Now to the important stuff replying to your customers comments or tweets is it really important??
I say YES!!!! a customer who receives a reply, feels like they are valued and that their opinions and views are important to your company. The best way to achieve this is to have a first responder someone who is constantly monitoring all the platforms your company is running on. The replies don't have to be essays but as long as your showing your presence monitoring these pages it will help your rapport with your consumers. Another option to help with common questions is to create FAQ page this will help not having to answer everyone with long responses but instead be able to redirect to your newly founded FAQ page. One final thing before I bid you farewell, try and be creative with your posts, use giveaways, personality and a bit of humor to engage your followers. Don't get stuck following the same routine as everyone else, be creative and think outside the box!
Well that's all for now folks I hope you enjoy the rest of your Monday.
Yours truly Luke Henderson ;)

Consumer Decision Making Process

Hi everyone hope your having a lovely Monday morning, sipping back on some nice warm coffee to help kick start you into another week :) To help you get through the first day of the week I'm going to talk about how social media affects our decision making process.

 Step 1. Need Recognition
Now lets keep this basic and say we are hungry and we need to be full.

Step 2. Information Search
Here we are searching for information to satisfy our need so we start looking through our fridge or start looking for a restaurant but if the decision is becoming difficult, society often turns to social media for help with a post such as "any good restaurants in the Unley area??".

Step 3. Evaluation
This is where we rank the options that we have come up with for example I might decide to cook 2 min noodles because I don't want to drive down the road to Pasta Go Go or your friend might have posted a bad review on the corner store down the street so you think that might not be the best option.

Step 4. Decision
Now for the time to make your choice of where to satisfy your need and this can be tough with many things getting in the way of you choosing brand X or Y because suddenly your friends have seen your post and want to go to X but you were thinking of Y and now your confused between the need to socialize and your initial need of hunger and Y has a two for one special, the list goes on. What ever you do finally decide though a large percentage of the choice was in most cases in this day and age partially because of the social media influence.

Step 5. Post Purchase Evaluation
This is where we decide if what we purchased satisfied our need or in some cases didn't and you guessed it we turn to social media to either praise or shame for our experience.

With more people online now then ever it is becoming easier to find what you need and someone who as been there and reviewed it to help us with our decision.  

Well I hope this has helped you in some way to get you through a dry Monday morning, enjoy your coffee and ill see you soon yours truly Luke Henderson ;)

The Beginning

First of all I'd like to thank you for choosing to spare the time to read my first post on a blogging site, I know it was a tough ;) Today I've decided to talk about how pictures are fast becoming the best way to grab young people's attention on social media. With social media becoming the main focus of socializing in today's youth they are spending hours scrolling down a page full of words with most just glancing over the majority of the content until they find something appealing. By putting a bizarre or interesting picture you are more likely to grab their attention than a long winded post and thus help getting your ad or promotion out there to the younger audience. Over the next coming weeks I will be blogging about the things I have noticed about social media and the way people market on it.

Well that's all for this post you've been swell, yours truly Luke Henderson