Snapchat started out as a simple photo sharing app where you could send anyone on your Snapchat contact list a ten second photo of you to capture the moment. Now they have integrated videos, photo filters, my stories, paint like drawing and text into their ever growing and popular app. So whats to say that ads aren't next?? Snapchat has captured the majority of today's youth and what a better way for companies to get there product and message across than trying to get onto Snapchat and grab the attention of the next generation. We have already starting seeing major sporting events, fashion and more starting to come up in our story section, ads just seem to be the next step just like Facebook did to us a few years ago. I believe it is only a matter of time for ads for Coca Cola or McDonald's to slowly slip in our story sections. So if your a company looking to have your ads on a platform that has the majority of people aged 15-25 keep your eye closely on Snapchat and when they finally decide to have paid for advertising.
Thank you for reading yours faithfully Luke Henderson
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